B2) Take a lesson from the universe: expand

B2) Take a lesson from the universe: expand

Time:
Saturday, November 2nd, 11:00 am to 12:15 pm
Location:
Dogwood
Speaker(s):
Alan Boyle
  Science editor, MSNBC.com
Joe Hanson, Ph.D.
  Blogger/host, It’s Okay To Be Smart, on PBS Digital Studios
Atif Kukaswadia
  PhD candidate,Queen’s University; blogger, www.MrEpidemiology.com
Matt Shipman
  Science writer and public information officer, North Carolina State University
Moderator(s):
Clinton Colmenares
  Senior director of communications, UAB School of Medicine
Organizer(s):
Clinton Colmenares
  Senior director of communications, UAB School of Medicine

Scientists know science. And they’re good at getting science news. Know who’s not? Non-scientists. Yet non-scientists outnumber scientists, and their attitudes, believes, intellects (or not) and their votes help determine science policies, from funding for stem cells to what’s taught in school. The near-extinction of science reporters at local news outlets has created a gap in a steady stream of legitimate, dependable science news. Yet today there are more ways than ever to reach the general public. This session is about expanding your audience beyond the science in crowd. We’ll talk with two young scientists who are passionate about finding new ways to reach new audiences and we’ll explore ideas for how PIOs, freelancers, staff reporters and even scientists themselves can take a lesson from the universe and expand.

Meeting schedule

Friday, Nov. 1

11:00 am to 4:00 pm

Friday, Nov. 1
11:00 am to 4:00 pm
Board Room, Hilton University of Florida Conference Center

1:00 pm to 4:00 pm

Friday, Nov. 1
1:00 pm to 4:00 pm
Meet in hotel lobby; tours leave on the hour at 1 pm, 2 pm & 3 pm
Friday, Nov. 1
1:00 pm to 4:00 pm
Meet in hotel lobby; tours leave on the hour at 1 pm, 2 pm & 3 pm
Friday, Nov. 1
1:00 pm to 4:00 pm
Meet in hotel lobby; tours leave at 1 pm and 2:30 pm

2:00 pm to 6:00 pm

Friday, Nov. 1
2:00 pm to 6:00 pm
Prefunction Area/Lobby, Hilton University of Florida Conference Center

3:00 pm to 7:00 pm

Friday, Nov. 1
3:00 pm to 7:00 pm
Hilton University of Florida Conference Center

4:00 pm to 5:00 pm

Friday, Nov. 1
4:00 pm to 5:00 pm
Hilton University of Florida (front lawn)

6:00 pm to 9:00 pm

Friday, Nov. 1
6:00 pm to 9:00 pm
Florida Museum of Natural History

9:00 pm to 11:00 pm

Friday, Nov. 1
9:00 pm to 11:00 pm
Two Bits Lounge, Hilton University of Florida Conference Center
Saturday, Nov. 2

7:00 am to 8:30 am

Saturday, Nov. 2
7:00 am to 8:30 am
Prefunction Area, Hilton University of Florida Conference Center

7:00 am to 5:00 pm

Saturday, Nov. 2
7:00 am to 5:00 pm
Prefunction Area, Hilton University of Florida Conference Center

7:15 am to 8:00 am

Saturday, Nov. 2
7:15 am to 8:00 am
Live Oak

7:30 am to 8:00 am

Saturday, Nov. 2
7:30 am to 8:00 am
Century A Ballroom, Hilton University of Florida Conference Center

8:00 am to 9:00 am

Saturday, Nov. 2
8:00 am to 9:00 am
Century Ballroom A

9:00 am to 6:00 pm

Saturday, Nov. 2
9:00 am to 6:00 pm
Prefunction Area/Lobby, Hilton University of Florida Conference Center

9:15 am to 10:30 am

Saturday, Nov. 2
9:15 am to 10:30 am
Century Ballroom A
Saturday, Nov. 2
9:15 am to 10:30 am
Century Ballroom C
Saturday, Nov. 2
9:15 am to 10:30 am
Century Ballroom B
Saturday, Nov. 2
9:15 am to 10:30 am
Dogwood

10:30 am to 11:00 am

Saturday, Nov. 2
10:30 am to 11:00 am
Prefunction Area

11:00 am to 12:15 pm

Saturday, Nov. 2
11:00 am to 12:15 pm
Century Ballroom C
Saturday, Nov. 2
11:00 am to 12:15 pm
Dogwood
Saturday, Nov. 2
11:00 am to 12:15 pm
Century Ballroom A
Saturday, Nov. 2
11:00 am to 12:15 pm
Century Ballroom B

12:15 pm to 1:45 pm

Saturday, Nov. 2
12:15 pm to 1:45 pm
Albert’s Restaurant and Prefunction Area, Hilton University of Florida Conference Center

1:45 pm to 3:00 pm

Saturday, Nov. 2
1:45 pm to 3:00 pm
Century Ballroom C
Saturday, Nov. 2
1:45 pm to 3:00 pm
Century Ballroom A
Saturday, Nov. 2
1:45 pm to 3:00 pm
Century Ballroom B

3:00 pm to 3:45 pm

Saturday, Nov. 2
3:00 pm to 3:45 pm
Prefunction Area

3:45 pm to 5:00 pm

Saturday, Nov. 2
3:45 pm to 5:00 pm
Century Ballroom C
Saturday, Nov. 2
3:45 pm to 5:00 pm
Dogwood
Saturday, Nov. 2
3:45 pm to 5:00 pm
Century Ballroom A

5:05 pm to 6:30 pm

Saturday, Nov. 2
5:05 pm to 6:30 pm
Century Ballroom A

6:30 pm to 10:00 pm

Saturday, Nov. 2
6:30 pm to 10:00 pm
Samuel P. Harn Museum of Art at the University of Florida (a short walk from the hotel; shuttle available)
Sunday, Nov. 3

7:00 am to 8:30 am

Sunday, Nov. 3
7:00 am to 8:30 am
Prefunction area

7:00 am to 12:00 pm

Sunday, Nov. 3
7:00 am to 12:00 pm
Prefunction area

8:30 am to 9:30 am

9:00 am to 6:00 pm

Sunday, Nov. 3
9:00 am to 6:00 pm
Prefunction Area, Hilton University of Florida Conference Center

9:30 am to 10:30 am

Sunday, Nov. 3
9:30 am to 10:30 am
Century Ballroom B
Sunday, Nov. 3
9:30 am to 10:30 am
Century Ballroom A

10:30 am to 10:45 am

Sunday, Nov. 3
10:30 am to 10:45 am
Prefunction area

10:45 am to 11:45 am

Sunday, Nov. 3
10:45 am to 11:45 am
Century Ballroom A

11:45 am to 1:45 pm

Sunday, Nov. 3
11:45 am to 1:45 pm
Conference Center meeting rooms

1:45 pm to 2:30 pm

Sunday, Nov. 3
1:45 pm to 2:30 pm
Century Ballroom A
Sunday, Nov. 3
1:45 pm to 2:30 pm
Century Ballroom B

1:45 pm to 3:45 pm

Sunday, Nov. 3
1:45 pm to 3:45 pm
Depart from Conference Center lobby

2:30 pm to 3:15 pm

Sunday, Nov. 3
2:30 pm to 3:15 pm
Century Ballroom A

3:15 pm to 3:45 pm

Sunday, Nov. 3
3:15 pm to 3:45 pm
Prefunction area

3:30 pm to 4:30 pm

Sunday, Nov. 3
3:30 pm to 4:30 pm
Depart from Conference Center lobby

3:45 pm to 4:30 pm

Sunday, Nov. 3
3:45 pm to 4:30 pm
Century Ballroom A
Sunday, Nov. 3
3:45 pm to 4:30 pm
Century Ballroom B

4:30 pm to 5:30 pm

Sunday, Nov. 3
4:30 pm to 5:30 pm
Century Ballroom A

6:30 pm to 7:30 pm

Sunday, Nov. 3
6:30 pm to 7:30 pm
Depart from Conference Center lobby

7:30 pm to 11:00 pm

Sunday, Nov. 3
7:30 pm to 11:00 pm
Walk from Innovation Hub, shuttles back to hotel. Pay on your own.
Monday, Nov. 4

7:00 am to 8:30 am

Monday, Nov. 4
7:00 am to 8:30 am
Prefunction area

8:30 am to 9:30 am

Monday, Nov. 4
8:30 am to 9:30 am
Century Ballroom A

9:30 am to 10:15 am

Monday, Nov. 4
9:30 am to 10:15 am
Century Ballroom B
Monday, Nov. 4
9:30 am to 10:15 am
Century Ballroom A

10:15 am to 10:30 am

Monday, Nov. 4
10:15 am to 10:30 am
Prefunction area

10:30 am to 11:15 am

Monday, Nov. 4
10:30 am to 11:15 am
Century Ballroom A
Monday, Nov. 4
10:30 am to 11:15 am
Century Ballroom B

11:15 am to 12:00 pm

Monday, Nov. 4
11:15 am to 12:00 pm
Century Ballroom A

12:00 pm to 1:00 pm

Monday, Nov. 4
12:00 pm to 1:00 pm
Main ballroom

12:45 pm to 2:45 pm

Monday, Nov. 4
12:45 pm to 2:45 pm
Depart from Conference Center lobby

1:00 pm to 1:45 pm

Monday, Nov. 4
1:00 pm to 1:45 pm
Century Ballroom A

1:45 pm to 2:30 pm

Monday, Nov. 4
1:45 pm to 2:30 pm
Century Ballroom A

2:30 pm to 3:00 pm

Monday, Nov. 4
2:30 pm to 3:00 pm
Prefunction area

2:45 pm to 4:15 pm

Monday, Nov. 4
2:45 pm to 4:15 pm
Depart from Conference Center lobby

3:00 pm to 3:45 pm

Monday, Nov. 4
3:00 pm to 3:45 pm
Century Ballroom A

3:45 pm to 4:30 pm

Monday, Nov. 4
3:45 pm to 4:30 pm
Century Ballroom A

4:30 pm to 5:30 pm

Monday, Nov. 4
4:30 pm to 5:30 pm
Century Ballroom A

5:30 pm to 7:00 pm

Monday, Nov. 4
5:30 pm to 7:00 pm
Location TBD, Pay on your own.

7:30 pm to 9:30 pm

Monday, Nov. 4
7:30 pm to 9:30 pm
Phillips Center for the Performing Arts
Tuesday, Nov. 5

7:00 am to 8:30 am

Tuesday, Nov. 5
7:00 am to 8:30 am
Conference Center lobby

7:30 am to 12:00 pm

Tuesday, Nov. 5
7:30 am to 12:00 pm
Depart from Conference Center lobby; limit 35.

7:30 am to 4:00 pm

Tuesday, Nov. 5
7:30 am to 4:00 pm
Depart from Conference Center lobby; additional cost, registration required, limit 40.
Tuesday, Nov. 5
7:30 am to 4:00 pm
Depart from Conference Center lobby; additional cost, registration required, limit 50.

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