C4) Why research matters: Communicating scientific success stories to policy makers and the public

Now more than ever, it is critical that policy makers and the public understand the importance of investing in science and engineering research.  This workshop will introduce participants to science writers who work to communicate the outcomes of federally-funded scientific research to a diverse group of stakeholders. In addition to learning about the unique challenges and opportunities associated with communicating science on behalf of the federal government, the panelists will share information about specific media efforts and collaborations in place at their respective agencies. This workshop will be of interest to anyone interested in learning about career paths for science writers within the federal government, scientists and PIOs who are interested in learning how to promote their research accomplishments at the agency level, and editors and senior staff representing media organizations and publishing companies that are interested in pursuing media-content partnerships.